Asset Management Awards for Excellence 2013

Awards Luncheon

The inaugural Asian Private Banker Asset Management Awards for Excellence were held at the Fullerton Hotel, Singapore on Friday October 18. Voted by the heads of funds selection and due diligence at private banks, winning asset managers enjoyed an afternoon of celebrations with peers and clients alike.

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2013 Categories & Winners

Congratulations to the winners of the Asian Private Banker Asset Management Awards for Excellence 2013.

AMA2013 Badges-01APACMixedAMA2013 Badges-02AeJEqAMA2013 Badges-03GCNEqAMA2013 Badges-04CNEqAMA2013 Badges-05HKEqAMA2013 Badges-06EMEqAMA2013 Badges-07GlobalBondAMA2013 Badges-08USBondAMA2013 Badges-09HYUSBondAMA2013 Badges-10EUBondAMA2013 Badges-11AsiaBondAMA2013 Badges-12EMBondUSDAMA2013 Badges-13EMBondLocalAMA2013 Badges-14ETFAMA2013 Badges-15HFServicesAMA2013 Badges-16REITsAMA2013 Badges-17RMBFundsAMA2013 Badges-18SRI

Methodology

Polled

Fund Selectors

Private Banks

38

27

Asian Private Banker’s Asset Management Awards for Excellence is an opportunity for the asset management industry to gain recognition from leaders in the field of private banking and wealth management. The selection of winners is driven purely by votes submitted by key decision makers of fund selection operations from private banks in Asia, which collectively represent client assets exceeding US$1.5 trillion. Given the vast and diverse needs of various private banks based on their clientele, existing infrastructure and overall business strategy, we extend the depth of our scope to better understand what factors led to subsequent nominations of winners. We request our respondents to nominate winners based on four core factors: investment performance, business performance, service and support and, brand.

Investment performance
The single-most objective component of the fund selection and sales process, investment performance is an absolute prerequisite for selecting any single fund product. Be it traditional metrics or otherwise, asset managers’ performance are judged on a 1-year or 3-year period.

Business performance
As private banks continue to mature into an advisory role in an uncertain market and a regulatory environment unconducive to brokerage business, recurring income will play an increasingly vital role in profitability. But recurrence, by definition, requires continuity and, effectively, consistency. From a business perspective, a viable product is not one that simply captivates investors in hot streaks but ideally one that can weather the storm.Business performance should not be valued merely by absolutes in asset inflows and fee generation. Certain products will inevitably serve a purpose with a limited window of opportunity while others are designed to last for a generation and beyond, impacting the nature of asset flows. Given the heavy resources required to on-board, market, sell and manage such products, cost-benefit ratios must be considered.

Service and support
Few private banks can lay claim to truly being a one-stop shop. Large, integrated, global financial institutions may be backed by a resource centre of diverse personnel at the beck and call of relationship managers who have the slightest question about a market, asset class or product, but this is not a reality shared by all.

In turn, product providers that wish to distinguish themselves can fill the gap. Be it convenient access to portfolio managers or timely dissemination of research reports, post-sales support is essential to a private bank that simply does not have the scale to cover the entire investment universe. There are very few scenarios worse than having no answer to a question from a client.

Brand
Funds distribution through private banks is a highly competitive space that truly requires visibility. At the level of the end-client, even though mass marketing is often a retail exercise, there is value in the comfort it offers investors at the high net worth level. At the level of the gatekeeper, visibility does not mean just an online ad or a billboard in the subway. Be it media conferences, self-hosted summits, or industry seminars, it is essential for asset managers not only to be effective marketers but also to showcase their thought leadership and business insights, where appropriate.