Asian bonds have experienced a magnificent run as the region’s yield-hungry client base continued to invest heavily. But Asia’s 3.7 million HNWIs’ demand for investment strategies remains fragmented as investors’ home biases may be locked into countries in the region.“Within our range of fixed-income products, we have regional and single-country strategies in both hard and soft currencies,” says Koh Hui Jian, head of retail sales, Hong Kong and Singapore, Eastspring Investments. “Having a wide range [of products] is powerful in private banking, especially from an allocation perspective as DPM businesses continue to grow.”
Eastspring manages a total of US$25 billion in just its Asian fixed-income offerings, and is not shy to highlight the advantage of size.
“Like it or not, size does matter,” Koh comments. “If you’re a big fund, you have better primary allocations and secondary market execution.”
Koh is aware that a good product alone is not sufficient. Eastspring has made a effort to ensure its servicing of its distributors is both holistic and catered according to each need. This is in addition to its advantage of having managers based in the region who are readily accessible.
“This business is not just about getting the fund on the platform because it will not sell itself,” she concludes.
Eastspring delivered both product and service to the gates of private banks as the region’s fund selectors voted the Asian asset manager as this year’s Best Fund Provider – Asia bonds.