Awards for Distinction 2011 – Australia


APB-AFD-BestPrivateBankAustralia

Credit Suisse

Edward Jewell-Tait

Edward Jewell-Tait
Managing Director
Head of Private Banking, Australia
Credit Suisse

This year’s deserved winner of the Asian Private Banker Award for Distinction – Best Private Bank in Australia, has, since its establishment in the country, considered it a priority market. With offices in Sydney and Melbourne providing a full range of private banking, investment banking and asset management services, Credit Suisse celebrated 40 years in Australia in 2011. As a private bank, Credit Suisse has enjoyed operation in Australia since 2006 and has become a leading provider of quality service to the continent’s “million millionaires.”Credit Suisse’s offering is equally strong to its high net worth and ultra high net worth individuals. “Credit Suisse can attribute its competitive strength in Australia to its exceptionally versatile operating and reporting platform, access to its vast global research and investment resource base, a commitment to un-conflicted advice and a talented team of relationship managers,” confirms Edward Jewell-Tait, Credit Suisse’s managing director and head of private banking Australia. “Furthermore Credit Suisse’s integrated bank strategy, which encourages a culture of cross divisional cooperation, has been critical in bringing together the private and investment banking teams to properly service the complex needs of our ultra high net worth clients.”

Credit Suisse is well positioned to maintain a leading position in Australia’s private banking industry and Jewell-Tait is, understandably, cautiously optimistic about the outlook for the coming years. “The outlook for Private Banking in Australia remains positive because of retiring “baby boomers“ as well as the growth associated with a strong resource-based economy,” he affirms. “Obviously, the deteriorating economic conditions in some of the developed markets, particularly in Europe, will promote caution among investors, although this will likely encourage greater use of private banks for financial advice in such uncertain times.”