BNP Paribas Wealth Management
Asian Private Banker judges BNP Paribas Wealth Management (WM) to be the worthy recipient of this year’s Asian Private Banker Best Private Bank – Alternative Investments award, because it has responded with innovation and flexibility to intrinsic complexity of selling alternative investments to Asian clients.
This deftness is evidenced in BNP Paribas WM’s growing footprint in this space, as clients vote with their money. US$600 million of client assets in Asia are invested in alternative products on the bank’s platform. Indeed, clients are clearly voting with their money, with 3% of clients’ total invested assets with BNP Paribas WM in Asia sitting in alternative investments.
Since the majority of clients looking for alternative investments tend to focus on hedge funds, the US$1.5 billion BNP Paribas Wealth Management manages in client investments into hedge funds globally (excluding fund of funds) clearly indicates its leadership in this space.
For clients wary of the large “bite-size” involved in private equity investments, BNP Paribas has instituted feeder funds that charge clients a nominal fee, allowing them access to private equity investment opportunities where the initial investment can be as low as US$250,000 – a stark contrast to the US$5-10 million otherwise required for direct subscription to these opportunities; and given Asian investors’ instinctive preference for real estate investments, BNP Paribas Real Estate’s leading position in European real estate transactions and services is a clear differentiator for clients who want trophy properties in London, Paris – even a vineyard in le Midi.