Awards for Distinction 2013 – Training & Development


AFD2013_Best Private Bank - Training & Development

Credit Suisse

Francesco de Ferrari

Francesco de Ferrari
Head of Private Banking Asia Pacific
Credit Suisse

Most of what ails Asia’s private banking industry today – high costs and even higher attrition rates – can be attributed to the acute talent shortage of the last few years. This disparity the demand for – and supply of – private bankers continues irrespective of market cycles and is beginning to impact not only the revenue streams of private banks but, perhaps more pertinently, the service levels they aspire to provide. Bemoaning the paucity of experienced bankers with the intellectual wherewithal and maturity to put their clients first, most industry leaders have acknowledged the need to expand the talent pool by training aspiring bankers as well as helping more established bankers develop deeper insights. However, only a handful of banks have dedicated resources towards this end.

Of these banks, Credit Suisse has distinguished itself as a leader on several fronts. Realising that its ambition to “become the world’s most admired bank” is predicated on the quality of its bankers, Credit Suisse has “invested in having the best people in the industry” through targeted training initiatives. Identifying and segregating the training needs of potential private bankers, new hires, incumbent bankers as well as senior professionals that may need help preparing for a new role, the bank has developed comprehensive learning tools for each group.

The first private bank to receive the Financial Industry Competency Standards accreditation in 2006, Credit Suisse offers new hires a structured introduction to private banking via classroom and web-based training as part of its Onboarding Bootcamp. Frontline Training, a global certification program that has been recognized by Singapore’s Institute of Banking and Finance, has certified over 500 relationship managers, assistant relationship managers and other client-facing professionals in Asia. Simulated client interactions, an e-test on product knowledge and identification of individual strengths and weaknesses are all part of this certification process. A leadership development program focused on communication skills, presentation skills, presence and influence skills as well as working effectively, helps the bank’s “high potential population” of managing directors and directors “step up to lead”.

Between January and October 2013 when it made the pitch for this award, Credit Suisse demonstrated that as part of its training initiative in Asia, more than 1,728 classroom courses were attended, there were 13,369 classroom-delivered training days and 19,738 employees participated in instructor-led courses with an 86% average level of satisfaction among course participants.

Its comprehensive training structure catering to all professional levels and the impressive results it has produced leave Asian Private Banker in no doubt that Credit Suisse is the deserved winner of the Best Private Bank – Training & Development award.