Awards for Distinction 2013 – Trust & Advisory Services


AFD2013_Best Private Bank - Trust Services

Pictet & Cie

Claude Haberer

Claude Haberer
CEO Asia Pacific
Pictet & Cie

Never before have trust services been as important a differentiator for private banks in Asia as they are likely to be over the next couple of years. With the region poised for a wave of inter-generational wealth transfer, UHNW families are increasingly concerned about wealth protection. Where a private bank is able to demonstrate that it can help families plan and implement a structured approach to this transfer, it will move up the value chain from facilitating capital generation to being a dependable custodian and advisor.

Pictet & Cie, through its trust company Rhone, has distinguished itself on many counts as having a best-in-class trust services offering for Asia’s wealthy. Rhone’s biggest appeal for clients is a systemic strength – its independent ownership and stability. It is financially and legally independent of any external stakeholders, including Pictet & Cie with which it has had a partnership since 2011 when the bank’s wealth planning services, trust and fiduciary business were transferred to Rhone along with the most senior members of each of these teams. Clients trust that the professionals at Rhone have no conflict of interest.

It did not achieve independence by compromising reach though; Rhone has a presence in the Bahamas, Singapore and Canada in addition to Switzerland. Indeed, Asian Private Banker found that Rhone’s geographical reach was complimented by the comprehensive range of services it is able to offer clients under one roof, especially when compared to industry-leading banks that nonetheless outsource aspects of these services to legal and tax professionals.

Rhone has distinguished itself not only on the basis of its ability to advise clients on optimum wealth planning structures, but perhaps more importantly, by periodically reviewing the efficiency with which these structures meet evolving client needs and prioritising the best interests of the beneficiaries, Rhone has proven itself to be the foremost trust and advisory services provider.