Awards for Distinction 2014 – Australia


AFD2014_Best Private Bank - Australia

Credit Suisse

Edward Jewell-Tait

Edward Jewell-Tait
Market Group Head Australia
Private Banking Asia Pacific
Credit Suisse

In a region where the private banking industry is already well-established and wealth is mature, Australia is a crowded market filled with contenders. Against this competitive setting, Credit Suisse’s expertise has made it a leading provider of quality service to the country’s growing high net worth individual (HNWI) population of 400,000 and, this year, it has edged ahead of its competitors to be named Best Private Bank – Australia.

With a dedicated private banking presence since 2007 and offices in Sydney, Melbourne, and Perth, Credit Suisse dominates on account of its size and stability. The private bank’s prominence in the region is fortified by its dedicated team of 60, which is able to cover both key and fringe locations in Australia. Credit Suisse complements this geographical reach with an extensive range of product solutions and advice that it delivers through its private banking model, offering a broad and versatile range of asset classes within Australia and internationally to service the complex needs of its private banking clients. With Australian HNWIs’ propensity to reinvest cash reserves and allocate a large proportion of funds to listed equity, Credit Suisse offers a spectrum of services including management of active and passive pools of capital, access to global debt and equity markets, foreign exchange, philanthropic investment portfolios, and intergenerational wealth planning.

Making the most out of this broad and indispensable offering, the ultra-high net worth individual (UHNWI) segment has rewarded the Swiss major with its trust; the sheer number of UHNWIs that populate Credit Suisse’s books is, in itself, a key differentiator. Furthermore, under the “one bank” business model, Credit Suisse is able to leverage its turnkey investment banking franchise to provide seldom available, sophisticated solutions to its equally sophisticated UHNWI investors.

Credit Suisse is well positioned to maintain a leading place in Australia’s private banking industry, having seen its assets under management grow by double-digit figures in 2014 alone. Consequently, Asian Private Banker recognises Credit Suisse for the range of its products, its structured advisory process, and its commitment to forging long-lasting relationships with a highly personal touch.