Awards for Distinction 2014 – Philanthropic Services


AFD2014_Best Private Bank - Philanthropic Services

UBS Wealth Management

Christina Tung

Christina Tung
Head of Philanthropy and Values-based Investing, APAC
UBS Wealth Management

An increasing number of Asian high net worth individuals (HNWIs) are ascribing far higher levels of importance to philanthropy, yet a vast majority are still seeking philanthropic guidance, creating a considerable opportunity for private banks in the region to expand their philanthropic service offerings.

Along with having a pressing demand for a comprehensive range of philanthropic solutions, clients are also expressing a desire to make a social impact. As the needs of clients continue to evolve, private banks in Asia are faced with the challenge of rolling out new social impact initiatives. Accordingly, private banks that are innovative and responsive are presenting efficient means, and donating sufficient resources, to supporting client causes.

For the second year running, UBS Wealth Management leads the way in working with clients to expand its philanthropic offering. With more than 30 dedicated experts globally in four regional offices, the Swiss private bank offers an integrated approach – combining in-house expertise with specialised philanthropy advisors and sustainable investment experts.

In 2013, the bank registered the UBS Optimus Foundation in Hong Kong, 15 years after it was first established in Switzerland. From its inception in Asia, the UBS Optimus Foundation has initiated 55 health, education, and protection projects, up from 42 projects in 2013. Since its launch last year, the foundation has raised more than CHF10 million (US$10.4 million) in donations in Hong Kong alone and has invested a total of more than CHF37 million (US$38.4 million), up from CHF20 million (US$20.7 million) in the previous year. The foundation also plans to widen its footprint in Asia with the launch of a Singapore branch in 2015.

UBS Wealth Management is also at the forefront of developing products that provide a measurable positive social and environmental impact through its commitment to impact investing – a nascent, yet increasingly popular, space in Asia – and sustainable investing. In November 2014, the bank launched a values-based investing desk in Asia. Headquartered in Hong Kong, this desk is dedicated to generating maximum returns and positive impact through a portfolio analysis service for its clientele.

UBS Wealth Management has differentiated itself with its unrivalled commitment to helping donors and clients realise their philanthropic ambitions. This, coupled with the ability to constantly adapt to the changing needs of philanthropists in the region, makes UBS Wealth Management the deserving winner of the award for Best Private Bank – Philanthropic Services in 2014.