2015 proved to be a volatile year across markets, with no asset class insulated from global risks. Uncertainty still looms, headlined by the close monitoring of the US Federal Reserve’s rate hike trajectory, China’s transition to consumption-driven economy, and a series of loosening monetary policies and economic reforms across the world’s largest economies.
The lack of market directionality signifies conditions unconducive to self-directed trading, and Asia’s high net worth individuals responded accordingly by further increasing their share of delegated assets, especially through actively managed funds. In recognition of this growing trend, and the valiant efforts of the industry’s product gatekeepers, Asian Private Banker decided to launch in 2015 the inaugural Best Private Bank – Fund Advisory Services Award. Its first-ever winner? Julius Baer.
In addition to a strong existing fund asset base, the bank’s Asia drive to grow share of assets in its preferred funds led to stellar results, as evidenced by material shifts in assets that show strengthened client trust. Julius Baer’s after-sales efforts also shows a steady lengthening of its average fund holding period – an issue that typically plagues Asia’s short-termist high net worth investors. Further, for investors seeking to minimise volatility, the bank continues to adeptly leverage from its secondary fund trading platform to lock in prices even after market hours.
Comprising banking veterans with decades of experience behind them, Julius Baer’s fund advisory team frequently engages in holdings-based analyses of individual books in Asia, and tailors each subsequent communication as such. This takes place despite a now-sizable regional business, which reflects a staunch commitment to its motto: “Big enough to matter yet small enough to care.”
For these reasons and more, Julius Baer is deservedly the winner of the 2015 Best Private Bank – Fund Advisory Services Award.