Awards For Distinction 2016 – Best Private Bank – Next-Gen Programme



Christine Tan

Christine Tan
head of marketing
private banking Asia Pacific
Credit Suisse

Asia’s ultra-rich will pass on US$1 trillion to a younger generation in the next ten years and US$3 trillion in next 30 years. Accordingly, private banks are sparing no expenses to build lasting relationships with the ‘next generation’ of clients – a point exemplified by the sheer competitiveness of submissions for this Award category.

But not all private banks have put in place a suite of programmes that encompasses the entire ‘journey’ of the next generation – from youth to family head.

Credit Suisse’s next-gen offering does just this, however. Catering to different age groups and life stages, the Swiss bank offers a comprehensive, multi-regional suite of tailored programmes and seminars that addresses key issues facing the children of UHNW clients.

These range from overseas education seminars that help Asia’s wealthy families chart their children’s tertiary education journey and equip them to take over the reins of family businesses, to programmes that aim to strengthen family ties, prepare families for a wealth transfer and groom the next tycoon.

Furthermore, Credit Suisse is the sole sponsor of the global “Young Investor Organisation”, a close knit network of alumni that has amassed over 1,000 members since its inception and provides a forum for the next generation of influential families to exchange ideas and knowledge across finance, business and personal development.

“We take pride in offering innovative ideas and opportunities that positively impact our next generation’s financial and professional lives,” says Christine Tan, head of marketing, private banking Asia Pacific at Credit Suisse. “These programmes essentially help the next generation to feel more confident in asking the right questions, dealing with finance, helping to better prepare them for the responsibility of running the family business or managing the family’s wealth.”

Significantly, Credit Suisse has clearly demonstrated that its next-gen programme has contributed positively to the bank’s net new asset flows and independently verified attendee feedback has been resoundingly positive.

Credit Suisse is Asian Private Banker’s Best Private Bank – Next-Gen Programme for 2016.