Despite Asia’s unending reluctance to diversify outside the comfort of home, Credit Suisse has managed to leverage on, and pair its Asia equity expertise with its European home ground advantage. The bank has succeeded in offering clients structures that tap into foreign markets while standing shoulder-to-shoulder with familiar names. In 2013, when many European markets overwhelmingly outperformed Asian markets, Credit Suisse took note of the lack of investor participation. It began pitching products that helped clients gain exposure to unfamiliar markets without foregoing the need to keep clients in their comfort zones. The bank also developed various structures linked to global baskets that invest in equities from multiple markets, ensuring lower correlations to boost coupons and enhance yields.It may be rare, but clients do inquire about derivatives and structured products linked to European names and Credit Suisse’s presence at home has allowed it to deliver greater value to clients. Be it research, insights or even the ability to quote product prices linked to equity in the region during Asian time zones, Credit Suisse’s longstanding legacy in the region as an investment banking giant has allowed it to win business over its competitors in the market.
With an automated engine that has significantly reduced the amount of time it takes to execute deals, and the cost of executing them to offer products with minuscule notional sizes, Credit Suisse’s ability to offer prompt and flexible capabilities in delivering products with underlyings thousands of miles away has won the industry’s vote. Credit Suisse distinguished itself from the pack in 2013 earning the title of Best Provider of Europe Equity-linked Flow Structured Products.