Structured Products Awards for Excellence 2015 – Best Provider of Europe Equity-linked Flow Structured Products


Société Générale

Edward Lee, Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore

Edward Lee, Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore

In a year that has seen Asian investors increasing their allocations to European equity-linked structured products such as equity-linked notes (ELNs), Société Générale has reaped the rewards of its reputation with its well established platform and ability to cater to clients in a timely fashion.Asia’s private banking clients started shifting focus to European underliers from traditional US equities this year, and have consistently been bullish as the global markets took a battering in August, with Asian stock exchanges hit multi-year lows. Société Générale was able to land quickly on their feet, responding to clients’ needs by leveraging their automated and e-business processes.

“In the face of volatility, we were able to service our clients at a time when they needed us the most. Having automated processes helped expedite the sales process during the market meltdown in August and we were able to respond quickly to our clients be it live unwinds or re-structuring during Asian morning hours instead of having to wait until European markets were open,” said Edward Lee, head of cross-asset solutions sales for private banks in Hong Kong and Singapore, Société Générale.

Lee added that to help clients salvage their stock positions, Société Générale launched a host of recovery products such as digital coupon notes and bear notes while also developing and proposing more innovative recovery strategies.

“We were able to provide extensive pricing variations and quick documentation turnaround and deliver timely solutions in fast-moving and volatile market,” Lee noted.

Société Générale, with its robust distribution capabilities, well-equipped team of traders and researchers, is well primed to offer European equity-linked flow structured products. It is hence this year’s winner of the Best Provider of European Equity-linked Flow Structured Products award.