Structured Products Awards for Excellence 2015 – Best Provider of Most Innovative Index-linked Structured Products


Société Générale

Edward Lee, Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore

Edward Lee, Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore

For the third year in a row, Société Générale takes the title as the most innovative index provider, further expanding on its comprehensive product offering and service capabilities.The French lender has built on the success of its bespoke offering DBS Asian Winners, created through a partnership with DBS Wealth Management to leverage its SGI (Société Générale Index) suite that offers more than 300 indices including alpha, beta, European, global wealth, private equity and sector specific index-linked products.

“In November, we launched our second index which builds on the DBS Asian Winners index. This year, we included a basket of mutual funds leveraging our SGI platform where the portfolio is managed by our clients,” said Edward Lee, head of cross-asset solutions sales for private banks in Hong Kong and Singapore, Société Générale.

The innovation behind launching a new index that capitalises on Asia’s private banking demand for mutual funds has not gone unrecognised in the industry.

“We ensured the index was rule-based and Société Générale remained neutral,” Lee said, noting that this added to its overall credibility as a product offering. In addition, the fund-linked derivative also gives investors exposure to institutional share class.

Société Générale has demonstrated unparalleled success in providing breadth and strength in its indices, thanks to its ability to innovate beyond industry standards. For these qualities and more, it is the clear winner of this year’s Most Innovative Provider of Index-linked Structured Products award.