Structured Products Awards for Excellence 2016 – Best Single Dealer Platform


BNP PARIBAS

Frederic Dussaux, co-head of electronic market making and commerce, Asia Pacific, BNP Paribas

Frederic Dussaux
co-head of electronic market making and commerce, Asia Pacific
BNP Paribas

In a year of heightened market uncertainty and muted conviction, structured product investors in Asia are, more than ever, scrutinising the range of possible permutations for meeting investment objectives. In contrast to the past, when Asian HNWIs could confidently name the exact underliers and views they wanted expressed through a structured note, today, the difference is pronounced.

Some industry players, cognisant of how unsustainable it is to rely on formerly reliable methods to cope with the increasingly sophisticated demands of today, have rightfully poured resources into new technologies for the enhancement of platforms and, ultimately, client experience.

“In 2016, our private banking clients in Asia rapidly became more sophisticated and were making very industrialised demands from us,” confirms Frederic Dussaux, co-head of electronic market making and commerce, Asia Pacific at BNP Paribas.

To meet this challenge, BNP Paribas committed to constantly evolving its single dealer platform, Smart Derivatives, winning attention and critical acclaim from gatekeepers across the region. Many have praised newly introduced tools as intuitively relevant for day-to-day needs. For example, the platform now allows users to explore different baskets of underliers while fixing terms and price on a structure to backtest products.

Further evidence of the bank’s passion for excellence is its determination to improve the platform’s already blazingly fast execution speed and to implement enhanced utilities for cross-asset structured products.

“We are very happy to be in our current position, in light of the growing importance of the electronic business,” Dussaux says. “The rapid industry developments makes our days extremely interesting and vivid, and we look forward to further enhancing our offering in 2017.”

Unparalleled user-friendliness coupled with intuitive capabilities, have led private banks to select BNP Paribas’ Smart Derivatives platform as this year’s Best Single-dealer Platform.