2018 Winners 获奖名单
Best Private Bank in China – Concierge Services
中国最佳私人银行 – 增值服务
China CITIC Bank Private Banking
|Headquarters||No. 9 Chaoyangmen North Street, Dongcheng District, Beijing, China|
|Number of branches||37 domestic tier-1 branches and an overseas presence|
|Branch locations||All provinces excluding Hong Kong, Taiwan, and Macao|
|Senior management||Li Guofeng – general manager
Kang Jing – executive deputy general manager
|高管资料||李国峰 – 部门总经理
康静 – 部门常务副总经理
|Number of employees||196 (Wealth Consulting Team)|
|2018 Total AUM||RMB 486.203 billion|
|2018 Client count
|2018 Minimum asset requirement per client||RMB 6 million (daily average by month)|
|2018 私行门槛||600万元人民币 (月日均)|
|Company website 公司官网||bank.ecitic.com|
Through effective integration of CITIC Group’s internal and external resources, CITIC Bank has gradually built a comprehensive private banking product line with a wide range of products that meet the diversified financial needs of customers. A private banking customer service team, consisting of investment consultants and wealth consultants, taps into asset allocation methodologies to help customers build and dynamically manage portfolios. Its major offerings include cash management products, fixed income products, equity investment products, alternative investment products, family trusts, and discretionary investment management.
CITIC Bank has also created five major membership clubs (Investors Club, Health Care Club, Future Leaders Club, Enjoyable Life Club, and Travellers Club) for private banking clients. With professional consultation, value-added services and special events, CITIC Bank has built a unique platform of differentiated services for its clients. In addition, CITIC Bank also launched a ‘Diamond Concierge’ exclusive service for premium customers, aimed at providing the ultimate experience with one-on-one exclusive service which covers the diversified needs of each client and supports communication via WeChat, telephone, SMS and email, among other channels.
In the future, CITIC’s private bank will continue to adhere to a customer-centric service concept as well as enhance customer experience in products, services, and events. In terms of products, great efforts have been made to establish brands including ‘CITIC Wealth Index’ and ‘CITIC Selects’ which offer a general asset allocation system and dynamic adjustment strategies. Meanwhile, by utilising key products and businesses such as family trusts and discretionary investment management, the bank assists in facilitating family wealth growth for its clients. And in terms of service, it has actively ramped up its private banking centres in branches and cultivated professional product managers, wealth consultants, investment consultants, and specialist teams providing services according to the 1+1+N model. Regarding events, the bank constantly enriches special activities with the support of its ‘standardised + personalised’ system. Furthermore, CITIC has continuously developed its private banking brand and upgraded its management skills as part of the comprehensive ‘financial + non-financial’ service plan on offer to private banking customers.
As one of the pioneers in China’s private banking industry, CITIC Bank has been adhering to the brand proposition of ‘protecting the warmth (信守温度)’ since its private banking business was launched in 2007 and continuing with the idea of ‘protecting the warmth with faith (用信念守护传承的温度)’. After years of exploration and practise, the bank strives to achieve a harmonious balance between customer asset return and investment risk management. As of now, the number of CITIC’s private banking customers has exceeded 36,800, with a three-year CAGR of 28%, while assets under management have exceeded RMB 500 billion with a three-year CAGR of 24%. The bank leads the industry in terms of growth numbers and the size of its client base, and exhibits great momentum going forward.