Private Banks / Wealth Managers
This is the sixth year we have run this awards programme, which aims to identify and honour the region’s best third-party providers of asset management products and services to private banks in the Asia Pacific region.
Accordingly, we survey Asia’s community of private banking gatekeepers across 31 different categories. These gatekeepers are asked to assess an asset manager’s performance across four key criteria:
- Product performance
- Business performance
- Service competency
- Branding and marketing
Based on this feedback, Asian Private Banker will invite shortlisted asset managers to pitch on an award-specific basis.
Product performance is an absolute prerequisite and one of the most objective metrics for a fund to be selected and distributed. This criterion should be assessed by, but not limited to:
- Risk-adjusted performance (on a 1- year, 3-year and 5-year basis)
- Successful achievement of objectives (e.g. alpha generation, income target, volatility management, etc.)
Business performance refers to how an asset manager and its offering are able to add value to a private bank’s long- and short-term profitability. Assessment for this criterion should not be limited to just initial sales of products, but should also include the asset manager’s ability to help generate long-term recurring income. This criterion should be assessed by, but not limited to:
- Absolute and relative growth of funds raised
- Value added by asset manager to limit client-directed outflows, where applicable
- Ability to retain assets over multiple market cycles
This criterion refers to an asset manager’s ability to service distributors’ needs prior to and after point of sale. This refers not just to product-related needs but also to other value-added services such as general investment-related content or frequent access to fund managers. This criterion should be assessed by, but not limited to:
- Familiarity with distributors and relevant parties such as product specialists and investment counsellors
- Ability to service existing fund holdings, especially through timely updates during key market events
- Other value-added services (e.g. general investment or thought leadership content, relevant training sessions or education seminars, frequent access to fund manager)
Branding and Marketing
The branding and marketing criterion assesses the brand recall or visibility of an asset manager to its relevant distributors and investors. Assessments should not be made merely by scale but also by the granularity of efforts directed to specific segments of the wealth management market. This criterion should be assessed by, but not limited to:
- General brand visibility in the wholesale market
- Industry visibility in the general wealth management market
- Segment visibility in specific wealth management markets (e.g.. family offices, independent asset managers, or sub-segments of private banking, such as advisory or discretionary staff)
The Asset Management Awards for Excellence are judged by members of Asian Private Banker’s editorial team and chaired by Sebastian Enberg, editor.
Today, the editorial team is the most experienced and connected bureau of journalists covering private banking and wealth management in the Asia Pacific region.