UBS Wealth Management
An industry-wide push to grow discretionary assets, coupled with a global third quarter market slump, meant that private banks faced an uphill battle to acquire delegated assets in Asia last year. Yet despite the headwinds, UBS proved itself a cut above the rest in this segment as it continued to innovate its product offering, enhance client interfacing and, consequently, grow its discretionary asset base.
Leveraging from a 900-strong unit of CIO investment professionals globally, UBS’ capabilities in generating capital market assumptions across asset classes; develop, maintain and enhance investment strategies; and tactically trade markets are matched by few other private banks.
And its commitment to Asia is no less than its global one. Next to a team of no less than 85 specialists focusing on Managed Solutions across Hong Kong and Singapore, the bank has a slew of offerings – in addition to its CIO-aligned mandates – that concisely targets the region’s more than 3.3 million high net worth individuals’ needs. This strength was no less reflected in the fact that it successfully launched an ultra high net worth discretionary offering in 2015 called UIS – Ultra Investment Solutions, with a US$50 million minimum ticket order.
But as many observe, stellar products alone in Asia does not a market make. Through its “transformation through communication” mandate, UBS in the region is making a concerted effort to continuously close the product knowledge gap, intuitively illustrate behavioural
pitfalls and closely guide its clients and private bankers over the full course of investing.
The bank has delivered a large library of videos advising relationship managers on how to handle difficult client conversations; launched seminars attended by an audience that rivals the full headcount of some of its leading rivals; and maintains frequent and timely communication to give investors peace of mind with regard to discretionary portfolios.
In a region where wealth managers are striving to lead as the discretionary manager of choice – against low penetration rates – UBS once more distinguished itself through its commitment to delivering solutions and services. Asian Private Banker is proud to name UBS Wealth Management, for the second year running, the winner of the Best Private Bank – Discretionary Portfolio Services 2015 Award.