Awards for Distinction 2015 – Best Private Bank – Philanthropic Services


UBS Wealth Management

Christina Tung, Head, Philanthropy, Values-based Investing, Asia Pacific, UBS Wealth Management

Christina Tung, Head, Philanthropy, Values-based Investing, Asia Pacific, UBS Wealth Management

For the third year running, UBS Wealth Management has won the Asian Private Banker’s Best Private Bank – Philanthropic Services Award. The accolade recognises UBS’ unrivaled commitment to helping clients realise their philanthropic goals through its global team of philanthropic experts, innovative philanthropic solutions and thought leadership.

Philanthropy has been growing globally over recent years, and an increasing number of high net worth individuals in Asia are seeking guidance to help them go beyond the boundaries of blank check charity. Herein lies an opportunity for private banks to step up.

And that is why, in 2013, UBS established the UBS Optimus Foundation in Hong Kong. A growing number of UBS clients share the Foundation’s vision of a world where all children are healthy, safe, and educated. The UBS Optimus Foundation connects clients with programs that are otherwise unavailable to them, ones that can change the lives of children in meaningful, lasting ways and give them the chance to realise their full potential.

Since its inception in 1999, the Foundation has funded hundreds of projects around the world benefiting millions of children, with more than US$30 million in donations received in Hong Kong alone. And to meet growing client demand the Foundation also plans to widen its footprint in Asia with the launch of a Singapore branch.

In addition, UBS Wealth Management continues to push the envelope developing products that provide measurable and positive social and environmental benefits. Examples include the development of impact investing – a nascent space in Asia – and sustainable investing. It recently announced a partnership with a bio venture investment firm to support the development of cancer cures and promote academic research and access to cancer care in developing countries. In November 2014, the bank launched a values-based investing desk in Hong Kong, providing its clients with a portfolio sustainability analysis service and helping them to align their investments with their personal values, thereby generating financial returns and positive societal impact.

In July 2015, it launched a philanthropy forum in Singapore to help philanthropists and patriarchs create a family legacy through innovative philanthropy practices. This was attended by some 200 participants including social entrepreneurs and patriarchs of top business families.

UBS Wealth Management is deservedly 2015’s Best Private Bank – Philanthropic Services award winner and it is well placed to meet growing and evolving client needs in this increasingly popular sphere.