BEST PRIVATE BANK – DIGITAL EXPERIENCE
The fact that so many private banks in Asia remain in a trial and error phase in their digital strategies speaks to the long way the industry has to go before it can consider itself truly tech-advanced. The same cannot be said about Credit Suisse – a bank that is not only at the cutting edge of innovation but, crucially, is a leader in terms of bringing its innovations to market.
Having released its digital private banking solution in Singapore and Switzerland in early 2015, Credit Suisse continued with its Asia rollout in 2016, with the launch of its digital platform in Hong Kong, demonstrating its commitment to the region and, ultimately, its commitment to driving technological advancement in the private banking space.
What sets Credit Suisse apart from its competitors is its attention to the finer details: clients can transact equities, ETFs, REITs and FX Forwards and communicate with RMs around the clock across multiple channels, including mobile, tablet and desktop. Further, the solution is available to the relationship manager.
“In 2016, a year on since the launch of our Digital Private Banking platform, we continue to engage our clients to innovate and enrich their digital experience with a series of enhanced features while launching the private banking Asia Pacific App in our Hong Kong hub, and have seen strong client traction,” says Christian Huber, COO, private banking Asia Pacific, Credit Suisse.
Credit Suisse has implemented a powerful data analytics engine to harness structured and unstructured data to create a portfolio overview function, a risk analyser and a curated watchlist with notifications in real time.
Credit Suisse is not resting on its laurels, instead consistently enhancing and refining its digital offering. It recently added a layer of biometric security to its mobile and tablet application and rolled out “RM Ecosystem” – a front office tool that “bring[s] together all the critical information and insights required to serve the client,” Huber explains.
A further point of differentiation is the accountability Credit Suisse brings to its tech investments: the bank utilises a predefined set of ROI metrics and has demonstrated a significant uptick in the client adoption rate, user engagement time and trading volumes via the solution.
For the second year running, Credit Suisse is Asian Private Banker’s Best Private Bank – Digital Experience.