As technology vendors in the automated structured product distribution space continue to jostle for the large slice of the private banking pie, AGDelta has emerged as a deserved winner of this year’s award for Best Multi-dealer Platform Provider for Structured Products.What differentiates the Singapore-based firm from others is its growing roster of sell-side banks in Asia, with ten global banks using its DealStation platform. In addition, the number of private banks that have connected to the platform is also growing, with Barclays being the latest to sign on in July.
DealStation stands apart from its rivals by including the documentation of pre-trade-post trade lifecycle with an electronic workflow supported across structured products and OTC derivatives payoffs.
“We are also the only really hybrid offering with FIX, restFUL and email pricer engine all in one,” said Rob Saly, AGDelta’s chief product officer.
Founded in 2004, AGDelta offers cash products, bonds, funds, derivatives and structured investments on its multi-dealer platform. It has close to 10,000 users across 12 countries. The firm may have drawn first blood by offering one of its existing clients, Standard Chartered, a fully functional multi-dealer platform to support equity linked structured investments.
With the goal to design multi dealer platforms that make trading processes easy and safe for private banks, AGDelta has taken the distribution cycle further by targeting the relationship manager (RM).
“An important part of this process is the ability to help RMs offer relevant product ideas to suitable clients and then integrate that to the quote and order workflow,” Saly explained.
Another feature which has proven to add value to private banks trading structured products is the compliance component. AGDelta has also incorporated advanced pre-and at-trade compliance validation capabilities “to help RMs protect their clients and their firm.”
With ambitions to bring wealth managers and their clients together on one seamlessly integrated platform, AGDelta strives to be the vision behind an absolute marriage of technological processes for private banks and structure products.
“Over 2016 we’re looking to further this vision and will be launching some really exciting and innovative solutions around the concept of ideation, the further collaboration between wealth managers and product providers, and enterprise compliance,” Saly affirmed.