Celebrating Women Entrepreneurs

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This is a sponsored article from BNP Paribas Wealth Management.

By ARNAUD TELLIER, CEO Asia Pacific at BNP Paribas Wealth Management

Women across the world are becoming entrepreneurs in greater numbers, making up 38% of sole proprietorships globally.1 As they transform their own livelihoods, these women are creating positive impacts for their communities and economies. As International Women’s Day approaches on 8 March, we celebrate the rise and rise of female entrepreneurs.

There are good reasons why more women are choosing to run their own businesses, including increased flexibility, the opportunity to follow their passions and the chance to bypass the “glass ceiling” that has traditionally been perceived as limiting women’s careers. Entrepreneurship also allows women to charge what they are worth, a significant advantage in a world where the gender pay gap is still 23%.2 This pay gap rises sharply in many developing economies, where women are often starting their own businesses because of the high barriers they face to entering the formal labour market.

The United Nations Sustainable Development Goals include the ambition that there should be decent work for all. But, in 2020, less than half (46.9%) of all women participated in the labour force, down from 51% in 1990.3 The COVID-19 pandemic has made existing inequalities worse, particularly in developing economies. Along with the millions of women who lost their jobs or were furloughed over the last year, a recent McKinsey study estimates that one in four women in developed economies are considering “downshifting” their careers and leaving corporate roles, mainly because of the struggle to balance caring responsibilities with careers.4 This worrying situation makes the growth of female entrepreneurship even more important in achieving greater gender equality and decent work for women.

The case for women entrepreneurs

Empowering women to work brings a multitude of benefits, including financial independence. For economies, it boosts productivity and drives growth. In fact, it is estimated that increasing women’s participation in the global labour force by 25% by 2025 could increase global GDP by US$5.3 trillion.5

In the US alone, the number of women-owned businesses grew by 21% between 2014 and 2019, generating more than US$1.9 trillion in annual revenues.6

According to the Global Entrepreneurship Monitor, women are more likely to be working towards solid, financial success than selling their business for a profit. They are more likely to reinvest their profits in their businesses and less likely to fail: the average global rate for business discontinuance is about 10% lower for women than for men.7

Biases and barriers

Yet female entrepreneurs face real disadvantages as entrepreneurs, largely due to existing biases. These include cultural attitudes about gender roles and women in leadership, lack of education and skills, business networks that tend to be male-focused, media portrayal of entrepreneurs and the availability of institutional and regulatory structures and support.

But the number one issue for women as entrepreneurs is limited access to finance. In the US alone, only 2.3% of venture capital funding went to female-only founders in 2020.8 There are a number of factors at play here: venture capitalists tend to invest in startups run by people with similar backgrounds. Research by Women in VC shows that only 5.6% of US venture capital firms are run by women and only 4.9% of venture capital partners are women.9 Another survey suggests that women may need stronger proofs of concept than their male counterparts in order to convince VCs to invest.10 However, women can also be subject to their own biases and are more likely to self-select out of the credit market, believing that their applications will be denied.11 As a result, women tend to build their companies using their personal finances or operating profit, which can constrain growth.

Stronger networks

There are many ways that communities can support female entrepreneurs. In particular, women can be encouraged to explore different sources of funding that can fuel growth while maintaining equity ownership. The rise of crowdfunding presents a new opportunity. A recent PWC report found that, globally, women are 32% more successful in reaching their funding targets.12

Venture capital firms (VCs) could appoint more women, who might be likelier to invest in female-led businesses. VCs could focus less on “unicorns,” which tend to be male-led tech start-ups and look instead for “zebras,” or firms that make a social impact as well as financial returns. These zebras are less likely to fail, reducing volatility for overall investment portfolios.13 Of the world’s social entrepreneurs, an estimated 45% are female, meaning that women are more likely to be running this kind of business.14

NGOs such as the Women’s Entrepreneurship Day Organisation have a tremendous role to play in empowering, celebrating and supporting women entrepreneurs. Along with celebrating the official Women’s Entrepreneurship Day, they can catalyse their worldwide networks of female leaders, innovators and entrepreneurs to initiate start-ups, drive economic expansion and advance communities around the world. They can find solutions in critical areas of the entrepreneurship ecosystem, including education and policy.15

Role models

Role models are vital to the growth of female entrepreneurship. While there are plenty of high-profile female business leaders to learn from, women can support each other by forming local networks and mentoring programmes. Of course, both men and women can play their part by buying from female-owned businesses, funding women entrepreneurs and including women in their networks.

Governments have their part to play as well. Singapore, for example, is embarking on a comprehensive review of issues affecting women to bring about a mindset change on gender equality and respect for women.16  Governments can implement accelerator and incubator programmes, provide grants, micro-finance and training programmes that target female-owned businesses. They can encourage women’s participation in Science, Technology, Engineering and Mathematics (STEM) fields, where women are under-represented.

As we begin to emerge from the pandemic, it is clear that we must build more equal, inclusive and sustainable economies. We all have our part to play in supporting women entrepreneurs and encouraging governments to build gender-responsive economic and social policies. This will allow us all to rebound with stronger, sustainable and more equitable growth.

 

Disclaimer

The information contained in this publication is for general information only and does not constitute and should not be construed as an advertisement or an offer or solicitation to sell or buy any securities, investment instruments or any other services. Any reference to past performance should not be taken as an indication of future performance. Information and opinions contained in this publication are obtained from public sources believed to be reliable, but are not to be relied upon as authoritative or taken as a recommendation or investment advice or in substitution for the exercise of independent judgment by the recipient, and are subject to change without notice. BNP Paribas makes no representation or warranty, express or implied, with respect to the accuracy or completeness of any information contained in this publication. You should seek advice from your own professional adviser regarding the suitability of any investments (taking into account your specific investment objectives, financial situation and particular needs) as well as the risks involved in such investments before a commitment to purchase or enter into any investment is made. Neither BNP Paribas nor any of its officers or agents shall be responsible or liable for any reliance made on any statement or information set out herein. BNP Paribas Wealth Management is the business line name for the Wealth Management activity conducted by BNP Paribas.

Footnotes
1. Global Entrepreneurship Monitor 2018/2019, p. 41 https://www.gemconsortium.org/report/gem-2018-2019-global-report
2. https://www.unwomen.org/en/what-we-do/economic-empowerment/facts-and-figures

3. The World Bank. (2020). Labor force participation rate, female (% of female population ages 15+) (modeled ILO estimate), world [Data set]. The World Bank Databank.

4. https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace

5. https://www.ilo.org/wcmsp5/groups/public/—dgreports/—inst/documents/publication/wcms_577685.pdf p. 1

6. The 2019 State of Women-Owned Businesses Report: Summary of Key Trends, American Express, 2019.

7. Global Entrepreneurship Monitor 2018/2019, p. 41 https://www.gemconsortium.org/report/gem-2018-2019-global-report

8. https://news.crunchbase.com/news/global-vc-funding-to-female-founders/#:~:text=Crunchbase%20data%20show%20that%20not,to%202.8%20percent%20in%202019

9. https://assets.ctfassets.net/jh572x5wd4r0/7qRourAWPj0U9R7MN5nWgy/711a6d8344bcd4fbe0f1a6dcf766a3c0/WVC_Report_-_The_Untapped_Potential_of_Women-Led_Funds.pdf

10. https://www.forbes.com/sites/brockblake/2019/10/14/women-business-capital/?sh=637098d3173e

11. https://www.imf.org/external/pubs/ft/fandd/2020/03/pdf/africa-gender-gap-access-to-finance-morsy.pdf

12. Women unbound Unleashing female entrepreneurial potential, p. 4  https://www.pwc.com/gx/en/diversity-inclusion/assets/women-unbound.pdf

13. https://www.forbes.com/sites/geristengel/2018/04/18/how-to-increase-angel-funding-for-women-entrepreneurs/?sh=66ff12de762e

14. Niels S. Bosma, Thomas Schøtt, Siri A. Terjesen, and Penny Kew. Global Entrepreneurship Monitor 2015 to 2016: Special Report on Social Entrepreneurship. Global Entrepreneurship Research Association, 2016. P. 21. www.gemconsortium.org

15. https://www.womenseday.org/about-us/our-story/

16. https://www.straitstimes.com/singapore/singapore-to-conduct-review-of-womens-issues-to-inculcate-mindset-change-for-gender

This is a sponsored article from BNP Paribas Wealth Management.

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