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Lombard Odier sells clients on its old-school virtues

Lombard Odier is an old-school private bank. It is a Swiss standalone firm established in 1796 that is privately owned and run by its partners. Pre-2008 the bank’s model was dismissed as old fashioned. That perception has been reversed, thanks in large part to the revelation during the crisis that bankers are prone to take extraordinary risks with shareholder (and,…

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