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Fund salesmen shun idea of alienating investment counsellors by selling multi-asset solutions

Multi-asset solutions continue to be all the rage as selectors persist in loading up their platforms with the all-encompassing product, but some asset managers are reluctant to capitalise on this opportunity, believing it could alienate investment counsellors and diminish relationships in the long run. “The majority of multi-asset solutions are, by nature, vehicles that buy alpha,” says a fund salesman from…

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