Structured Products Awards for Excellence 2015 – Societe Generale

WINNER OF
Structured Products House of the Year

Edward Lee
Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore
Societe Generale

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Phone: +852 2166 5488

With an overwhelming number of votes this year, Societe Generale takes home the crown for Structured Products House of the Year.

Starting as a lender with a largely non­-flow strategy, Societe Generale has worked its way over the last six years to be a cross­-asset house and a top provider of structured products to private banks in Asia. Thanks to a robust team of researchers and specialists, as well as an in­-house culture of innovation and consistency, Societe Generale has now crossed the finishing line first.

“Societe Generale has historically been perceived as a non­-flow house. Over the last six years, we have established ourselves to become a true cross­-asset solution provider of global equities, credit, interest rates, commodity, forex exchange, index and fund­-linked structured products,” said Edward Lee, the bank’s head of cross-­asset solutions sales for private banks in Hong Kong and Singapore.

Societe Generale’s cross­-asset engineering team has 300-­plus staff and adds to the bank’s value proposition by supporting the sales force, which is solely dedicated to servicing private banks in Asia, Lee added.

It prides itself in its technology investments that have allowed the bank to optimise efficiency while keeping pace with the high volumes of structured product distribution in Asia.

“We have invested heavily in our technology infrastructure. This includes our client ­friendly automation project last year which was a client­-centric exercise focusing on pre­-trade, trade and post-­trade processing,” Lee noted.

In June, the first industry-­backed consortium for structured product distribution to private banks, Contineo, was launched. Societe Generale, along with Barclays, BNP Paribas,

Goldman Sachs, HSBC and J.P Morgan joined forces with technology firm AGDelta to form an open, multi-­issuer network for flow structured products in Hong Kong and Singapore. The foresight of investing in the product platform has allowed Societe Generale to stay ahead of the rapidly evolving structured products technology space in Asia.

Indeed, after what was a bumper period for structured products in Asia, with sales surging by over 20% since 2013, the market has had to withstand undulating macroeconomic conditions this year. 2015 saw structured products sales start on a high note, only to slip in the face of changing macroeconomic conditions.

Over the year, the market has had to deal with concerns like the looming likelihood of Greece leaving the eurozone, the devaluation of the yuan and the battering of Asian stock exchanges, and consequently, structured product houses have had to remain agile, receptive and reassuring.

Societe Generale has done these and more, while maintaining a solid product offering and demonstrating clear dedication to its clients. As a result, gatekeepers at private banks in Asia have voted overwhelmingly to name Societe Generale 2015’s Structured Products House of the Year.

Recent Stories from Asian Private Banker featuring Societe Generale

About Societe Generale in Asia Pacific

Website: www.societegenerale.asia
Contact: asi-pbsales@sgcib.com

WINNER OF
Best Provider of Europe Equity-linked Flow Structured Products

Edward Lee
Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore
Societe Generale

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Phone: +852 2166 5488

In a year that has seen Asian investors increasing their allocations to European equity-linked structured products such as equity-linked notes (ELNs), Societe Generale has reaped the rewards of its reputation with its well established platform and ability to cater to clients in a timely fashion.Asia’s private banking clients started shifting focus to European underliers from traditional US equities this year, and have consistently been bullish as the global markets took a battering in August, with Asian stock exchanges hit multi-year lows. Societe Generale was able to land quickly on their feet, responding to clients’ needs by leveraging their automated and e-business processes.

“In the face of volatility, we were able to service our clients at a time when they needed us the most. Having automated processes helped expedite the sales process during the market meltdown in August and we were able to respond quickly to our clients be it live unwinds or re-structuring during Asian morning hours instead of having to wait until European markets were open,” said Edward Lee, head of cross-asset solutions sales for private banks in Hong Kong and Singapore, Societe Generale.

Lee added that to help clients salvage their stock positions, Societe Generale launched a host of recovery products such as digital coupon notes and bear notes while also developing and proposing more innovative recovery strategies.

“We were able to provide extensive pricing variations and quick documentation turnaround and deliver timely solutions in fast-moving and volatile market,” Lee noted.

Société Générale, with its robust distribution capabilities, well-equipped team of traders and researchers, is well primed to offer European equity-linked flow structured products. It is hence this year’s winner of the Best Provider of European Equity-linked Flow Structured Products award.

Recent Stories from Asian Private Banker featuring Societe Generale

About Societe Generale in Asia Pacific

Website: www.societegenerale.asia
Contact: asi-pbsales@sgcib.com

WINNER OF
Most Innovative Index Provider

Edward Lee
Head of Cross-Asset Solutions Sales for Private Banks in Hong Kong and Singapore
Societe Generale

View profile in Linkedin
Phone: +852 2166 5488

For the third year in a row, Societe Generale takes the title as the most innovative index provider, further expanding on its comprehensive product offering and service capabilities.

The French lender has built on the success of its bespoke offering DBS Asian Winners, created through a partnership with DBS Wealth Management to leverage its SGI (Societe Generale Index) suite that offers more than 300 indices including alpha, beta, European, global wealth, private equity and sector specific index-linked products.

“In November, we launched our second index which builds on the DBS Asian Winners index. This year, we included a basket of mutual funds leveraging our SGI platform where the portfolio is managed by our clients,” said Edward Lee, head of cross-asset solutions sales for private banks in Hong Kong and Singapore, Societe Generale.

The innovation behind launching a new index that capitalises on Asia’s private banking demand for mutual funds has not gone unrecognised in the industry.

“We ensured the index was rule-based and Societe Generale remained neutral,” Lee said, noting that this added to its overall credibility as a product offering. In addition, the fund-linked derivative also gives investors exposure to institutional share class.

Societe Generale has demonstrated unparalleled success in providing breadth and strength in its indices, thanks to its ability to innovate beyond industry standards. For these qualities and more, it is the clear winner of this year’s Most Innovative Provider of Index-linked Structured Products award.

Recent Stories from Asian Private Banker featuring Societe Generale

About Societe Generale in Asia Pacific

Website: www.societegenerale.asia
Contact: asi-pbsales@sgcib.com