BNP Paribas Wealth Management (BNP Paribas WM) is challenging the early movers in the donor-advised fund (DAF) space, betting its own zero-fee platform will reframe philanthropy as a commercial driver for relationship managers. “Senior management sees the commitment across both sides of the pond to build up philanthropy capability. They wanted me to examine the landscape carefully, talk to the…
BNP Paribas WM bets on zero-fee DAF to drive client stickiness in Asia

Mae Anderson, BNP Paribas Wealth Management
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