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Bank of East Asia launches new service targeting premium affluent clients

Source: BEA

The Bank of East Asia (BEA) on Wednesday said it was launching a new service to serve premium affluent clients with assets under management of HK$5 million or more. Christened SupremeGold Private, the Hong Kong-based bank’s bid at targeting HNW clients will face tough competion from HSBC and other banks’ priority and higher tiers of service. “In recent years, we…

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