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From infant milk to booze, Chinese millennials prefer a home brew: Credit Suisse

Photo by Bicanski on Pixnio

A jingoistic fervour among young Chinese is driving the adoption of domestic brands over foreign ones, according to a report by Credit Suisse. “A new trend is emerging among younger Chinese consumers amid a wave of national pride, and a corresponding rise in demand for domestic brands,” according to the Supertrends. Investing with purpose report by the Swiss financial services…

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