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Private banking in the Middle Kingdom: Value-added services get under HNWIs’ skin

Never mind the nights spent fawning over art and appreciating wine. The boarding schools access, the elite university enrollments, visa application, travel perks, golf (so un-PC), and whatnot. As the options menu on the awards promotion and loyalty programmes become increasingly commonplace and homogenised, China’s domestic private banks are opening a new front in the war for differentiated value-added services…

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