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The term “semi-liquid” is now used less often than it was previously, private banks say

The private banking industry is quietly retiring one of its favourite marketing buzzwords. Conceding that the phrase “semi-liquid” anchors clients in a false sense of daily liquidity, private banks are slowly phasing the term out of their vocabulary and instead shifting toward a language of “intellectual honesty,” thereby forcing transparent, mandatory conversations about illiquidity, suitability and long-term investing. “The volume…

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