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Edelweiss tests subscription model for mobile trading app

Having seen a surge in the usage of its trading application over the past year, India’s Edelweiss Wealth Management is now testing a subscription model to strengthen client relationships. The app — Edelweiss Mobile Trader (EMT) — is open to Edelweiss’s affluent and HNW clients. Throughout 2020, it clocked altogether 1.3 million downloads, with an activation ratio of 23%. By…

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