Best International Private Bank Thailand
SCB Julius Baer
Best International Private Bank – Thailand
Adrian Mazenauer
CEO
“We are honoured to be recognised as Best International Private Bank – Thailand. This award reaffirms our unwavering dedication to delivering bespoke wealth management solutions tailored to the needs of our valued clients in Thailand.
“At SCB Julius Baer, we seamlessly combine a strong local presence and deep-rooted tradition with the breadth of our international heritage and expertise. Our advisory-led approach continues to foster trust and build meaningful partnerships that span generations.
“This accolade is a testament to the dedication and hard work of our team in driving innovation and delivering highly personalised client experiences. We are proud to be the trusted partner in our clients’ evolving wealth management journey. Thank you for this important recognition, which inspires us to continue staying ahead of the curve.”
What was behind the judges’ decision?
- Achieved record AUM, revenues, and client growth, with impressive net new money momentum and a focus on personalised services. Onboards a substantial number of clients annually, with a significant portion new to international private banking. Leads the way with pioneering cross-border synergies and collaboration with SCB, furthering SCB Julius Baer’s impact and influence across Thailand’s private banking landscape.
- Introduced first-to-market products and tailored investment strategies, including ‘yield-enhancement,’ ‘upside-boost,’ and ‘downside-buffer’ strategies, to provide clients with enhanced alpha despite market volatility. The bank has a high DPM penetration in Thailand. It demonstrates an unwavering commitment to delivering bespoke solutions with a client-first focus backed by global expertise and local insights.
- Runs a U/HNWI next-generation platform, offering educational events on wealth transfer and innovating to stay future-ready. A significant portion of relationship managers have been with SCB Julius Baer since its inception, with regular upskilling provided to ensure a client-centric approach.
What we said…
“SCB Julius Baer has set a benchmark for private banking in Thailand by consistently aligning its services with both global trends and local needs,” said Audrey Raj, senior consultant, South Asia editor of Asian Private Banker. “In 2024, the bank achieved significant milestones, including the introduction of CIO multi-generational investment strategy and expanding the collaboration between SCB and Julius Baer.
“The bank has shown steady growth, not only in assets under management but also in client acquisition, marking impressive milestones in both net new money and client engagement. Its approach to next-generation wealth management, through platforms for ultra/high net worth individuals (U/HNWIs), demonstrates its focus on meeting future client needs while building community and connection.
“Furthermore, SCB Julius Baer has pioneered first-to-market international DPM products in Thailand and enhanced investment advisory services, driving growth in a competitive market. With a client-first approach and bespoke solutions, it has earned the title of Best International Private Bank in Thailand once again.”
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