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“Story sharing is crucial”: HSBC GPB on how personal experience shapes giving

Photo by Avel Chuklanov on Unsplash

With philanthropy central to Hong Kong’s ambition to build itself as a family office hub, HSBC Global Private Banking (HSBC GPB) believes the key to unleashing this potential is understanding donors’ life experiences to better find projects that resonate with them. The message from the UK bank is a timely one, given the Hong Kong government has just unveiled a…

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