Advertising Specifications

Magazine

All print ads must have at least 300 dpi resolution with CMYK colour model and in PDF format

Full Page

Trim:
210 x 297 mm

Type:
180 x 267 mm

Bleed:
220 x 307 mm

Advertorial Specifications

  • Full page word count: 650 per page
  • Font size: 9 pt
  • Body font-family: Minion Pro
  • Accepted File Formats: PDF, AI
  • Images or graphs to be included also need to be at least 300 dpi

 

Double-page Spread

Trim:
420 x 297 mm

Type:
390 x 267 mm

Bleed:
430 x 307 mm

Half-page (horizontal)
Trim:
210 x 148.5 mm

Image Area:
180 x 118.5 mm

Bleed:
220 x 158.5 mm
Half-page (vertical)
Trim:
105 x 297 mm

Image Area:
75 x 267 mm

Bleed Area:
115 x 207 mm
Box & Strip
Box Trim: 105 x 148.5 mm
Box Image Area: 75 x 118.5 mm
Box Bleed: 115 x 158.5 mmStrip Trim: 210 x 74 mm
Strip Image Area: 180 x 44 mm
Strip Bleed: 220 x 84 mm
Belly Band
H (height): 100 mm
W1 (flap width): 70 mm
W2 (width) = 210 mm

 

Digital Banners


Website
1. Super Leaderboard Ad (970x90px) or Standard Leaderboard Ad (728x90px)*
2. MPU Ad (300x250px)
3. Half-page Ad (300x600px)

  • Accepted File Formats: JPG/JPEG, GIF, PNG
  • Max Initial File Load Size: 200 kb
  • Animation Guidelines: 15 sec max animation length
  • HTML5 is supported
  • We support 3rd party ad serving or ad tracking that is compatible with Google Ad Manager

*For all types of leaderboard banners, please also provide a mobile version of the banner (320x50px).


E-newsletter (Daily and Mandate)
4. MPU 1 Ad (300x250px)
5. MPU 2 Ad (300x250px)
6. Horizontal Banner Ad (600x74px)

E-newsletter (Top Eight)
7. MPU 1 Ad (300x250px)
8. Horizontal Banner Ad (600x74px)

  • Accepted File Formats: JPG/JPEG, GIF, PNG
  • Max Initial File Load Size: 100 kb
  • Static ad only (no animation)

 


 

Native Advertising Specifications & Requirements

  • Article Title (max. 55 characters)
  • Article Content (approx. 650 words, excluding disclaimers; max. 2000 words, including disclaimers)
  • Featured Image (min. dimension 1200x800px WxH; max. size 200KB; JPG Format; must be a photo in line with the rest of our featured images. It should not be a graphic used in company advertising materials, a diagram, chart, infographic, cgi, clipart image, contain large country flags, or have text on it)
  • Your company logo in high resolution (min. 600px width)
  • 2-3 in-article images (max. dimension 1600×800px WxH; max. size 100KB; JPG Format) (if applicable)
  • Call-to-action text/sentence and any hyperlink(s) to your site, or for any content downloads to be included in the article (if applicable)

Please Note:

  • The Asian Private Banker editorial team will review content and have final say on what is published. Anything published will first be confirmed with the advertiser.
  • The featured image is shown to visitors on the APB site with the article title before they click into the article. It will also be used in social media channels with the logo of the advertiser attached on the image.
  • Article images are optional, and applies to any graphs or images that you might want to include within the native article for illustration purposes. The 1600×800 px is a maximum dimension, and we will resize the image accordingly and send you a preview for approval.

 

Mobile App Advertising Specifications & Requirements

    • Accepted File Formats: JPG/JPEG, GIF, PNG
    • Max Initial File Load Size: 200 kb
    • Animation Guidelines: 15 sec max animation length
    • HTML5 is supported
    • We support 3rd party ad serving or ad tracking that is compatible with Google Ad Manager