This award recognises a private bank that provides a superlative experience to its clients in Asia. The award covers all client segments and markets in Asia but should underscore how the institution is going above and beyond to provide unique experiences to U/HNWIs in the region. These may include, but are not limited to, touchpoints (e.g. in-person wealth centres); client experience (e.g. luxury events and invites); and products (e.g. exclusive credit cards).

Submission Guidance

• Detail enhancements made to client interaction and experience during the year under

consideration, and where possible, demonstrate results

• Detail relative emphasis placed on offline and online aspects of client experience and

how the relationship between the two is evolving

• Explain the role of value-added services, products, events, exclusive opportunities,

and content in augmenting the client experience, and provide examples of innovations

during the year under consideration

A submission sheet is not required for this category. Participants are encouraged to submit supporting documents of their choosing instead.