This award recognises a private bank that excels in serving entrepreneurs by addressing their unique needs across business ownership, wealth creation, succession, and personal investment. It is open to private banks in Asia that provide specialised services, solutions, and platforms designed to support entrepreneurs throughout their business and wealth journeys.

• Articulate the private bank’s philosophy and strategy in engaging entrepreneurial clients in Asia, including initiatives and enhancements made during the year under consideration.
• Show how the bank differentiates its services for entrepreneurs, such as access to financing, corporate advisory, pre- and post-liquidity event planning, succession planning, and wealth structuring.
• Explain how the bank evaluates the effectiveness of its entrepreneur-focused offering (e.g. client adoption, growth in assets, successful transitions).
• Discuss how entrepreneurs’ needs are influencing the bank’s broader offering and strategy, including across investments, client service, family business advisory, digitisation, and ecosystem partnerships.

A submission sheet is not required for this category. Participants are encouraged to submit supporting documents of their choosing instead.