Best International Private Bank – AI Adoption & Digital Innovation
UBS Global Wealth Management
Laurent Rosfelder
head of Global Wealth Management front-to-back digitalisation, UBS Global Wealth Management
We are honoured to be recognised for our leadership in AI adoption and digital innovation, reflecting our commitment to transforming the way we operate and create value for clients through the power of technology.
Our AI & Transformation Factories in APAC are at the core of bringing our digital transformation ambitions to life, where we have been advancing several large-scale AI initiatives designed to enhance the client experience, accelerate growth and deliver front-to-back efficiency at scale.
We believe that the future is one of augmented intelligence — as we continue to shape a more intelligent, personalised and insightful wealth journey for our clients, the human touch will always remain at the heart of how we serve them and their needs.
Winners Rationale
“UBS Global Wealth Management APAC (UBS GWM APAC) has set a new benchmark in private banking, earning the title of Best International Private Bank – AI Adoption & Digital Innovation. Its 2025 AI roadmap reflects not only technological ambition but a deep commitment to embedding AI in ways that enhance, rather than replace, human expertise,” said Audrey Raj, editor of Asian Private Banker.
“By combining agent-assisted workflows with adviser-led guidance, UBS GWM ensures clients benefit from faster, more precise insights while retaining the personal trust and nuanced judgement at the heart of wealth management. At the core of this achievement is the Agentic AI Programme, launched in Hong Kong and Singapore, which empowers staff to co-create AI solutions and become champions of innovation.
“Early adopters are transformed into ambassadors, driving organisation-wide adoption through a structured, feedback-driven approach that emphasises transparency, skill-building, and collaboration. UBS GWM’s approach proves that successful AI implementation requires not just technology, but people, culture, and trust.
“The AI & Transformation Factory in Singapore and Hong Kong further exemplifies UBS’s forward-thinking strategy. Acting as a hub for experimentation, rapid deployment, and cross-functional collaboration, it accelerates the creation of client-centric solutions while maintaining operational resilience. Meanwhile, initiatives such as the integrated Circle One and Mobile Banking platform, and My Way Digital, deliver a seamless, intuitive digital experience, giving clients greater control, clarity, and convenience in managing their investments.
“UBS GWM’s leadership lies in its ability to merge innovation with human judgement, transforming AI into a true enabler of better client outcomes. By reimagining both the client journey and the adviser experience, UBS demonstrates that digital sophistication, operational excellence, and human-centred innovation can coexist.
“Its holistic, strategic, and highly effective approach makes UBS GWM APAC a truly deserving recipient of the prestigious Best International Private Bank – AI Adoption & Digital Innovation award.”
