Best Private Bank – Family Office

UBS Global Wealth Management APAC

Winners Rationale

“UBS Global Wealth Management APAC (UBS GWM APAC) has been awarded Best Private Bank – Family Office in recognition of its sophisticated ability to serve the region’s most complex family and institutional wealth needs through its distinctive Global Family and Institutional Wealth (GFIW) configuration,” said Stephanie Li, reporter at Asian Private Banker.

“The bank’s success is anchored by its institutional-grade GFIW model and extraordinary growth. In 2025, UBS reached a major milestone by completing the integration of Credit Suisse in APAC, cementing its position as a market leader. This synergy has driven substantial year-on-year increases in both revenue and AUM, which reached record highs for the region in 2025.

“With a notably higher revenue contribution from the investment bank through the OneUBS model, the firm now serves three out of five billionaires in APAC, providing a seamless bridge between private wealth and institutional solutions.

“The bank has also excelled through global connectivity and an expanded footprint. Recognising APAC as the world’s leading hub for wealth creation, UBS successfully extended its GFIW services into Japan and Australia. This expansion has introduced integrated solutions to these key markets, where the bank now stands as the premier foreign wealth manager, advising clients through critical multi-generational wealth transfer journeys.

“Underpinning these capabilities is unmatched leadership and expertise. The GFIW team, led by LH Koh alongside John Lee, Ada Wat, and Jerome Tan, brings together decades of experience spanning investment banking, global banking, and wealth management.

“This leadership collective offers differentiated services across the wealth lifecycle, from creation to preservation. By supporting entrepreneurs through IPOs, M&A, and corporate financing, and providing family offices with complex private market solutions and legacy planning, UBS ensures seamless support across generations. These strengths explain why UBS GWM APAC has been recognised as the Best Private Bank – Family Office.”

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