Best Private Bank – Hong Kong HNW
HSBC Private Bank
Cindy Chong
managing director, relationship management, HSBC Private Bank
We are honoured to be recognised as the Best Private Bank – Hong Kong HNW for the third consecutive year. This achievement highlights our commitment to serving the unique needs of HNW clients in our home market of Hong Kong.
In 2025, we enhanced our propositions across client segments by unlocking new opportunities during initial engagements and expanding our offerings as clients’ wealth grows. Our Entrepreneurial Wealth proposition launched in Hong Kong provides a ‘One Bank’ approach for entrepreneurs with global access, supporting their business, personal and family needs.
Last year, we celebrated our 160th anniversary, honouring our rich history and deep connection with Hong Kong. We stand solid as the Best Private Bank in Hong Kong for HNW clients and will continue to elevate client journeys by leveraging our deep-rooted legacy alongside the strength of HSBC’s global network.
Winners Rationale
“HSBC Private Bank’s recognition as the Best Private Bank – Hong Kong HNW is a testament to its unwavering strategic focus on supporting clients as their financial requirements evolve. Underpinned by its unique ‘one bank’ model, HSBC integrates personal wealth management with corporate interests and global market opportunities,” said Stanley Li, senior reporter at Asian Private Banker.
“In a year defined by market volatility, the bank demonstrated exceptional resilience and versatility. HSBC achieved significant success across its comprehensive service suite – including structured lending, trust services, discretionary portfolio management, and wealth planning. Notably, its PRISM Advisory platform and bespoke insurance solutions proved instrumental in navigating HNW clients through the complexities of 2025.
“Leveraging its position as Hong Kong’s largest local bank, HSBC Private Bank uniquely taps into a vast ecosystem of wealth, spanning the Premier and Premier Elite segments. 2025 marked another milestone in the bank’s internal bridge strategy, with the successful transition of high-potential clients to the private banking platform. This pipeline has resulted in robust growth in both the client base and total AUM.
“Technological innovation remained a cornerstone of the bank’s value proposition in 2025. HSBC revolutionised the client experience by deploying AI-driven portfolio analytics, enabling relationship managers and clients to receive real-time risk assessments and hyper-personalised investment insights.
“By blending this cutting-edge technological advantage with a 160-year heritage in the region, HSBC remains the definitive partner for Hong Kong families seeking to preserve and transition their legacies across generations.”
