Best Private Bank – Investment Advisory (Overall)
BNP Paribas Wealth Management
Shafali Sachdev
head, investment services Asia, BNP Paribas Wealth Management
We are truly honoured to receive the Best Private Bank – Investment Advisory (Overall) award from Asian Private Banker. This recognition reflects the collective dedication of our exceptional advisory and product teams. In a year of shifting markets and evolving client priorities, this award reaffirms the strength of our philosophy: always putting clients’ long-term objectives at the centre of every decision. This win reminds us that doing the right things consistently truly matters.
I am deeply proud of what we have achieved together. Thank you to our clients for their trust, to APB for the recognition, and to our team for their expertise and passion. We look forward to continuing to raise the bar and deliver meaningful value.
Winners Rationale
“BNP Paribas Wealth Management (BNP Paribas WM) has secured the accolade of Best Private Bank – Investment Advisory (Overall) for the seventh consecutive year, demonstrating a masterclass in navigating clients through a complex, multi-speed global economy,” said Stanley Li, senior reporter at Asian Private Banker.
“The bank’s enduring success is rooted in a comprehensive investment proposition that spans equities, fixed income, FX, and alternatives. In 2025, this expertise was validated by a remarkably high ‘hit rate’ of profitable recommendations across every major asset class.
“During the review period, the bank solidified its leadership in the derivatives space by pivoting toward yield-enhancement and capital-protected solutions. As equity markets experienced range-bound fluctuations, BNP Paribas WM leveraged its global manufacturing strength to engineer bespoke structured notes, capturing high-conviction themes such as artificial intelligence and the energy transition. Its digital infrastructure now facilitates real-time customisation, allowing clients to recalibrate risk-reward profiles with agility.
“The bank’s fixed income advisory was equally distinguished in 2025. As global central banks pivoted, the bank’s specialised desk expertly guided clients through the crucial transition from cash to duration. Rather than offering static bond lists, the team acted as a dynamic partner, constructing bespoke portfolios tailored to specific cash-flow requirements and jurisdictional tax considerations.
“Furthermore, amid significant currency volatility, the bank’s forex advisory acted as a strategic hedging partner for clients. Utilising 24/7 global monitoring, the bank provided U/HNW families with sophisticated FX overlay strategies and structured currency options to safeguard global purchasing power.
“Continuing its digital evolution, BNP Paribas WM integrated Microsoft 365 Copilot into its workflow in 2025. This adoption of GenAI streamlines high-volume tasks, such as research and translation, allowing for greater productivity without sacrificing the human-led fact-checking essential to its client services. These strategic advancements, among others, distinguish the bank as the winner of Best Private Bank – Investment Advisory (Overall).”
