Winners Rationale

“UBS Global Wealth Management APAC (UBS GWM APAC) has set a new benchmark in private banking, earning the title of Best International Private Bank – AI Adoption & Digital Innovation. Its 2025 AI roadmap reflects not only technological ambition but a deep commitment to embedding AI in ways that enhance, rather than replace, human expertise,” said Audrey Raj, editor of Asian Private Banker. 

“By combining agent-assisted workflows with adviser-led guidance, UBS GWM ensures clients benefit from faster, more precise insights while retaining the personal trust and nuanced judgement at the heart of wealth management. At the core of this achievement is the Agentic AI Programme, launched in Hong Kong and Singapore, which empowers staff to co-create AI solutions and become champions of innovation. 

“Early adopters are transformed into ambassadors, driving organisation-wide adoption through a structured, feedback-driven approach that emphasises transparency, skill-building, and collaboration. UBS GWM’s approach proves that successful AI implementation requires not just technology, but people, culture, and trust.

“The AI & Transformation Factory in Singapore and Hong Kong further exemplifies UBS’s forward-thinking strategy. Acting as a hub for experimentation, rapid deployment, and cross-functional collaboration, it accelerates the creation of client-centric solutions while maintaining operational resilience. Meanwhile, initiatives such as the integrated Circle One and Mobile Banking platform, and My Way Digital, deliver a seamless, intuitive digital experience, giving clients greater control, clarity, and convenience in managing their investments.

“UBS GWM’s leadership lies in its ability to merge innovation with human judgement, transforming AI into a true enabler of better client outcomes. By reimagining both the client journey and the adviser experience, UBS demonstrates that digital sophistication, operational excellence, and human-centred innovation can coexist. 

“Its holistic, strategic, and highly effective approach makes UBS GWM APAC a truly deserving recipient of the prestigious Best International Private Bank – AI Adoption & Digital Innovation award.”