Winners Rationale

“HSBC Private Bank has been awarded Best Private Bank – Client Experience & Concierge for the second consecutive year, in recognition of its unwavering commitment to delivering hyper-personalised service and world-class lifestyle privileges,” said Stephanie Li, reporter at Asian Private Banker.

“Building on last year’s success, the bank has further distinguished itself by transforming how it listens to and acts upon client feedback. By implementing a best-in-class Net Promoter Score (NPS) programme via the Medallia platform, HSBC has integrated automated reporting and deep analytical capabilities into its workflow.

“This enables the firm to turn data into faster, more actionable insights, resulting in a year of record NPS results across Asia. Such high levels of client satisfaction have translated into a significant increase in share of wallet, with clients placing more assets and investing more heavily with the bank.

“A key pillar of this year’s victory is the continued evolution of Privé, HSBC’s exclusive credit card and lifestyle proposition. Since its launch, the bank has actively enhanced the platform based on direct client feedback, focusing on travel offers that extend to loved ones and providing more exclusive, ‘money-can’t-buy’ experiences. These enhancements are supported by streamlined servicing and robust fraud processes, ensuring a secure and seamless journey for the bank’s internationally connected clientele.

“Collectively, these initiatives demonstrate HSBC’s ability to combine digital innovation with a high-touch concierge approach. By consistently elevating the standards of client engagement, HSBC Private Bank remains the premier choice for a sophisticated and holistic banking experience. A huge congratulations to the team on this well-deserved win!”