Winners Rationale

“Maybank Private’s win as the premier private bank in Malaysia for an unprecedented tenth consecutive year is a testament to the firm’s unmatched capabilities across all aspects of private banking, from personalised wealth management and investments, to succession planning, cross-border advisory and philanthropy”, said Asian Private Banker.

“In 2025, the bank made significant tech and human capital improvements while operating a strategic shift towards an integrated advisory model designed to bolster client retention and respond to evolving client priorities, specifically the increased focus on wealth transfer and family security.

“In this context, Maybank Private enhanced its leadership as a major industry contributor by playing a crucial role in the launch of Malaysia’s inaugural single-family office in 2025 – an initiative that has already generated positive momentum and results for the bank. 

“In addition, Maybank strengthened its competitive position by advancing its four strategic pillars: investment planning, protection planning, estate planning, and inter-generational wealth planning. The full realisation of those four pillars translated into exceptional growth across revenue, client assets and total AUM.

“Maybank further achieved a transformative milestone with the integration of the Avaloq wealth management system into the Maybank MAE app. This unified the bank’s wealth platform into a seamless, single gateway, increasing convenience and transparency for clients whilst reinforcing Maybank’s leadership in digital innovation.

“Maybank Private made remarkable strides towards advancing Malaysia’s wealth management market in 2025, by making world-class private banking capabilities accessible locally and leveraging its ASEAN network. These successes, paired with forward-thinking initiatives and digital agility, underline Asian Private Banker’s decision to award Maybank the Best Private Bank – Malaysia award for an imposing ten years running. Huge congratulations to the Maybank Private team for their richly deserved recognition.”