Winners Rationale

“UBS Global Wealth Management APAC (UBS GWM APAC) stands out as the preeminent private bank for next-generation clients in APAC, combining long-standing expertise with forward-looking innovation,” said Audrey Raj, editor of Asian Private Banker. “The bank’s approach addresses the full spectrum of NextGen clients, from young adults beginning to engage with wealth, to heirs already gaining control, and those preparing for future stewardship.

“In 2025, UBS executed over 50 APAC-focused next-generation events, spanning thematic areas such as disruptive technology, digital assets, philanthropy, and art, ensuring clients gain actionable insights, peer connections, and hands-on exposure to emerging trends. 

“Programmes such as LEADS, Family Office Academy, and Global Rising Investor Program provide tailored financial education, leadership development, and hands-on exposure to global markets. Participant feedback shows these initiatives effectively support learning, networking, and practical understanding of wealth management.

“UBS also leads in innovation through its digital-first services, integrating Circle One with mobile banking to offer a seamless, AI-enabled experience that appeals to younger clients, including those under 50. Its partnership with the Young Investors Organisation further connects NextGen clients globally, fostering peer-to-peer learning and access to influential UHNW networks.

“By combining expertise, innovation, and a multi-generational focus, UBS empowers young wealth holders, strengthens family legacies, and positions the bank as the trusted partner of choice for future generations. This is why UBS GWM APAC has earned the Best Private Bank – Next Generation Services award. Kudos to the team!”