Awards for Distinction 2017 – Best Private Bank – Philippines International



Julius Baer


Christian Cappelli

Group Head Emerging Asia, Julius Baer

Angela Bow

Head Japan, Emerging Asia & Intermediaries, Julius Baer

Ivan Guidi

Deputy Head Japan, Emerging Asia & Intermediaries, Julius Baer

“In an impressively competitive landscape, we are grateful for this award. We believe this recognition reaffirms the ability of Julius Baer to attract and retain top-tier talents in the Philippine market. Increasingly, both clients and relationship managers understand the benefits of a listed pure private bank without compromises. Clients are overwhelming choosing to bank with firms that are innovative and smart, and yet remain human.This award belongs to our clients, bankers and our partner specialists who are highly passionate about excellence and relevant impact.”

Winners rationale

As one of the fastest growing economies in the world and given its strong demographic fundamentals, the Philippines harbours inordinate potential as a wealth management market.

But banking the country’s growing pool of HNW and UHNW investors demands a strong grasp of cultural and geographical complexities, best-in-breed advice and solutions, experienced personnel, and business agility. Julius Baer delivers on all fronts.

Combining its pedigree as a top-tier Swiss wealth manager with formidable local knowledge, Julius Baer did more than any other private bank in 2017 to bring quality, holistic advice and solutions to international Philippines clients.

Julius Baer has assembled an experienced and diverse coverage team that reflects the nuances of the Philippines market. The team speaks 13 languages, including Tagalog, Visayan, Cebuano, Ilonggo and Mandarin, and boasts a median of 17 years of private banking experience in the Philippines.

A pure private bank in the truest sense, Julius Baer places a huge amount of importance on understanding its clients and their needs, meeting clients four-to-five times before presenting solutions. Its relationship manager to investment advisor ratio is top-class, with the number of relationships tagged to an investment advisor up over 100% in 2017. This alone points to the seriousness with which Julius Baer takes its fiduciary responsibility – a noteworthy virtue considering the high degree of product pushing in the market.

The emphasis Julius Baer places on delivering best-in-class advisory services is well-reflected in its headline growth figures for 2017. Net new money inflows increased by a strong double digit percentage YoY as did total AUM and revenues across all locations. Julius Baer has proven its ability to create relevant and impactful solutions for clients which leads to a lot of quality growth.

Furthermore, Julius Baer has demonstrated that it has the know-how to service clients whose needs are becoming more complex and mature in nature. The bank further deepened its penetration of tailored wealth planning solutions, posted a large increase in assets under discretionary management (no mean feat given the relative adolescence of the market) and launched a client-facing app that provides access to Julius Baer content anytime, anywhere.

Industry watchers and practitioners generally agree that a private bank’s success in Asia depends to a large extent on its ability to attract and retain internationalised clients from the region’s onshore markets, and to consistently meet their evolving needs. In 2017, Julius Baer was the standout private bank for the Philippines International clients and the deserved winner of Asian Private Banker’s Best Private Bank – Philippines International.

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