Best Domestic Private Bank CIO Office
Siam Commercial Bank
Best Domestic Private Bank – CIO Office
Sornchai Suneta
First executive vice president of the investment office and product function, chief wealth banking office
Siam Commercial Bank Public Company Limited
We are honoured to be awarded Best Domestic Private Bank – CIO Office for a second consecutive year.
Through market volatility and uncertainties, this recognition reflects our team’s dedication to serving clients with outstanding services and solutions. The accomplishment further emphasises our commitment to become ‘A Better Bank’ with the key aspiration towards ‘Digital Bank with Human Touch’.
We will continuously strive toward this transformation whilst sustaining our best efforts to enhance clients’ experience with seamless and comprehensive digital financial services.
What was behind the judges’ decision?
- The firm is improving the quality of financial advisory services by upgrading the skills of relationship managers and leveraging digital advisory tools. Elsewhere, it also increased efforts on forming partnerships in various fields to provide a complete range of wealth management services
- Given a broadened customer reach thanks to new channels, including the SCB EASY App and digital lending platforms that increased the digital customer base and expanded the breadth of offerings, the number of SCB EASY App users surged sharply in recent years
- The team continues to provide key services for private customers such as estate planning and family office services
What we said
“In 2023, Siam Commercial Bank kept strengthening wealth management capabilities as a core for all customer segments to offer a comprehensive range of wealth management services and launched full-fledged digital process transformations to uplift the efficiency and stability of operations for its client,” said Twinkle Sparta, associate editor, Asian Private Banker.
“For Siam Commercial Bank, effective diversification remains the key of its asset allocation model. Besides investing in traditional assets, advanced asset classes and investment instruments, such as private asset and structure products, have been incorporated into its asset allocation models, as the bank firmly believes that diversification throughout advanced asset classes is also a key performance generation in any kind of market condition.
“As client expectations have been changing, standards for how advice and investment products are delivered need to be elevated. The CIO Office, therefore, keeps expanding its team to serve both private bankers and clients with up-to-date investment views at the right time and disseminated through multiple channels. The APB judging panel wholeheartedly congratulates Siam Commercial Bank for winning the Best Domestic Private Bank – CIO Office award.”
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