Best Private Bank Next Generation Services
BNP Paribas Wealth Management
Best Private Bank – Next Generation Services


Anton Wong
head of Taiwan market
“Private banking often involves multiple generations, and many of our clients’ next-generation family members (NextGens) are already key players in their family businesses. At BNP Paribas Wealth Management, we are ready to assist, mentor, learn from, and celebrate with them on their journey to prominence. With relentless focus and hard work, we dive deeper than anyone else to help NextGen prepare for the great wealth transfer and new responsibilities.
“We meet their growing banking and financial needs and aim to become an integral part of each NextGen’s workflow. As the financial landscape continues to evolve, BNP Paribas remains the one consistent point of reference and anchor for our clients, thanks to our presence of over 160 years in Asia. We are committed to standing by them through every change, ensuring they have the support they need to navigate the ever-changing environment.”
What was behind the judges’ decision?
- One of its key strengths is its focus on digital transformation, providing cutting-edge platforms and tools that enhance client engagement and accessibility. Through its user-friendly mobile apps and online portals, BNP Paribas enables seamless account management, real-time portfolio tracking, and personalised financial insights, catering to the preferences of the next generation of wealth holders.
- Another strength lies in its commitment to sustainability and impact investing. BNP Paribas integrates ESG principles into its wealth management offerings, aligning with the values of younger clients who prioritise responsible investing. This approach not only meets client demand but also positions the bank as a forward-thinking leader in sustainable finance.
- BNP Paribas also excels in providing holistic wealth planning services, including education on financial literacy, succession planning, and entrepreneurship support. These services are designed to empower the next generation to manage and grow their wealth effectively.
What we said…
“By combining innovation, sustainability, and personalised service, BNP Paribas Wealth Management has established itself as a leader in next-generation services in Asia to help Asian families defy the ‘three-generation jinx’,” said Stanley Yupu Li, reporter, Asian Private Banker.
“Packed with fresh ideas each year, the French bank’s triptych of NextGen Experiences introduces blue-blooded young scions to a network of leading venture capitalists, successful entrepreneurs, artists and innovators. In 2024, the Hong Kong event took place at The Henderson, a new Zaha Hadid-designed landmark in the city, followed by an inspiring visit to neighbouring Shenzhen, showcasing the region’s rapid technological innovations.
“The bank’s deep appreciation of engaging the next-generation clients permeates its people, with bankers covering different markets in Asia sharing multiple successful case studies during the pitch session. For these reasons and more, Asian Private Banker is delighted to give this accolade to BNP Paribas Wealth Management.”
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