Best Private Bank Pure Play
Julius Baer
Best Private Bank – Pure Play


Jimmy Lee
member of Global Wealth Management Committee, region head Asia
“We are honoured to be named Best Private Bank – Pure Play. This accolade reflects our unwavering dedication to our clients, blending innovation and excellence to meet their unique needs.
“At Julius Baer, our team’s expertise and our advanced solutions platform empower us to offer bespoke solutions, fostering meaningful relationships built on trust. This recognition highlights the outstanding capabilities and collaboration of our teams across Asia, who are committed to reshaping wealth management with agility, vision and care.
“We extend our heartfelt thanks for this esteemed award, which inspires us to continue setting new standards in wealth management.”
What was behind the judges’ decision?
- Julius Baer has demonstrated strong growth with a notable year-on-year increase in client assets. The bank’s ability to attract substantial net new money highlights its client trust and successful wealth management strategies. Julius Baer has also made significant strides in enhancing the client onboarding experience, achieving a notable reduction in onboarding time compared to previous years.
- The bank’s in-house funds are standout examples of Julius Baer’s ability to create investment solutions that meet the diverse needs of its clients. One fund quickly raised hundreds of millions on its first day of trading, demonstrating Julius Baer’s capacity to tap into high-demand markets and deliver tailored products. Julius Baer’s Asia-based innovation lab, Launchpad, drives technological advancements that enhance client service and operational efficiency through the development of over 50 projects.
- Julius Baer’s growth extends across key markets such as Greater China, Southeast Asia, India, and Thailand, with strategic initiatives like the partnership with GROW Investment Group and the acquisition of the QDLP license in China enabling the bank to tap into regional wealth. The Asia-Switzerland desk continues to drive growth by bridging Swiss expertise with dynamic Asia markets, while senior hires enhance client service and the management of complex client needs.
What we said…
“Julius Baer’s four wins and two highly commended awards at the 2024 Asian Private Banker Awards for Distinction are a testament to the bank’s exceptional performance across key areas, including asset and revenue growth, product innovation, market expansion, and client service excellence, solidifying its position as a leading pure play in the private banking industry,” said Audrey Raj, senior consultant, South Asia editor of Asian Private Banker.
“The bank achieved a significant year-on-year increase in client assets, driven by positive market performance, strong net new money, and its ability to attract new clients, particularly from Greater China, Southeast Asia, Thailand, and India. Julius Baer continues to expand its footprint and attract top talent, having hired a significant number of senior front-office professionals, including group heads and senior relationship managers, to strengthen client relationships and drive growth.
“In addition, Julius Baer’s Asia-Switzerland desk has seen significant growth in both AUM and revenues, cementing the bank’s position as a key player in Asia. The bank’s product innovation has also been a key differentiator, resonating strongly with clients, particularly in Asia. All of this was reflected in Julius Baer winning the Best Private Bank –
Pure Play award. APB congratulates everyone at Julius Baer on this well-deserved recognition.”
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