APB Directory | Sandpiper

6 Shenton Way, #25-11 OUE, Downtown 2 Singapore, 068809
Year founded: 2019
No. of employees: 115

Sandpiper Group (“Sandpiper”) is an award-winning reputation and policy management consultancy based in Asia Pacific and operating globally. Our purpose is to help our clients build, strengthen, and protect their reputation and navigate and shape their operating environment. Our team are trusted advisors to industry leaders and market disruptors. We combine strong regional market understanding with global perspectives. Our deep specialist knowledge in the financial service, healthcare technology, professional services, consumer brands and energy and environment sectors ensure we understand the challenges our clients face, can think creatively about their issues, and shape communications to achieve their business goals.

Operating with one global P&L, we are nimble, creative, and able to harness new technologies to deliver advisory backed by rigorous research and deep insights. This enables us to meet the evolving needs of our clients quickly and effectively wherever they are in the world.

In 2023 Sandpiper has been named Asia Pacific Large Consultancy of the Year by both the PRCA and PRWeek and was ranked in the top 10 fastest growing agencies in Asia Pacific for a third consecutive year, and in the top 15 fastest growing agencies globally by PRovoke.

Key contact

Emma Smith

 Bio  Contact

Solutions provided

Our multinational team provides deep expertise across a range of communications, public affairs, and research disciplines and industry sectors. Our service offerings include but are not limited to reputation management, policy management, corporate communications, capital markets, ESG advisory, media relations, crisis and issues communications, AI and emerging Technology integration, content strategy, digital communications, multimedia design and production.

Client Type

Organisations operating in financial services, professional services, healthcare, technology, consumer and energy and environment sectors.

Emma Smith

Emma has spent over 25 years in Asia counselling clients across the region, defending and building the reputations of some of the world’s largest and most complex brands and advising on complicated transactions and issues. An expert in crisis and issues management, change communications, C-Suite advisory and stakeholder engagement, she has led crisis, internal, external and brand-building campaigns for many global corporations. She was the former APAC CEO of Weber Shandwick, before founding her own firm, which she sold in 2013 and bought back in late 2019.

She is a board member of PRHK, a former board member of IABC HK and sat on IABC’s International Advisory Committee. She is a regular judge of PR Awards and her work has won numerous awards. She is also a guest lecturer to MBA and EMBA students on crisis and communications and a non-executive board member of two Hong Kong-based charities.