Bottom Line: NNM or NNA? What counts as ‘new’ money

It’s Q1 results season, and while the usual financial metrics naturally take centre stage, one thing that caught my attention this time was the way private banks report net new assets (NNA) versus net new money (NNM). On the surface, it sounds straightforward. But the more you look into it, the clearer it becomes that these terms are both clear…

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