Clients value brand over independent opinion when ranking their private banks, continue to be dissatisfied with “aftercare”

By | 12 March 2012 | 3 minutes read

Data published in a recent report by Standard Chartered Private Bank and Scorpio Partnership may come as a surprise to some. On a 100-percent basis, the most significant stages in selecting and being serviced by a private bank or wealth manager were the brand or model (less than 75%), the salesperson (approximately 70%), staff efficiency (less than 75%) and order…

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